Content Strategy | Social Media Marketing | Content Calendar
Overview
A one-week launch content calendar created for Creative Cubs, an educational toy brand focused on screen-free play, creativity, and learning.
Launch Creative
Content Calendar
A seven-day launch-week content calendar planned across Instagram and Facebook, covering brand awareness, education, product awareness, engagement, trust-building, and store visits.
Content Calendar
Campaign Approach
The launch-week content was planned to introduce Creative Cubs gradually to parents. The calendar begins with the Grand Opening and brand awareness, followed by educational content explaining the value of screen-free play. Product-focused content then highlights learning through play, while an interactive screen-free challenge encourages engagement. Parent-focused content helps build trust, and the week concludes with a store-visit message to encourage discovery. The content was planned across Instagram and Facebook using static posts, carousels, reels, and stories.
References
LEGO Education | Melissa & Doug | Lovevery | Canva